The author visits a major concern to all principals: How does today’s school leader increase morale, motivation, and performance. In a timely revisit to Frederick Herzberg’s work on motivation in the work place, the author explores eight school leadership behaviors promote motivation and challenges some of the profession’s long held expectations which are inconsistent Herzberg’s landmark research. Those behaviors are: (1) creating a leadership platform; (2) becoming the principal-learner and principal-teacher about leadership; (3) affirming and teaching the powerful roles of organizational beliefs, vision, and mission; (4) leading and modeling reciprocity of accountability; (5) building collegiality around problems of practice; (6) emulating the actions of successful coaches; (7) developing the cultural norm that leadership and growth bring discomfort; (8) developing a sense of professionalism throughout the organization consistent with professionalism as demonstrated in and expected of other learned professions. ACCESS FULL MANUSCRIPT HERE: http://cnx.org/content/m15614/latest/